Looking for a new challenge in Marketing? Look no further, we have just the job for you.
DKV Belgium, a loyal partner in insurance, but there’s more that meets the eye —we’re a dynamic team of around 500 engaged colleagues driving digital transformation. As part of the international Munich Re Group, we proudly lead private health insurance in Belgium, supporting our clients during good and difficult times. You will arrive in an environment where everybody is able to be who they are, where you can get the most of yourself day in day out, with the support of your colleagues.
Together, we put our values success, diversity, collegiality, and development into practice every day to strengthen the trust of our two million clients.
Sounds like a plan? Continue reading!
What the key tasks will look like
DKV is a powerful brand. DKV’s catchphrase is spot on: “The best care. Lifelong.” We are proud of our award winning products (DECAVI awards).
Customers are at the core of DKV’s activities and customer experience is close to our hearts. This remains true as we increasingly shift to digital communication tools.
In order to further develop the company, the Campaign expert is responsible for lead generation activities and related communication with a strong growth strategy through the digital channel. You actively participate in the acquisition & retention marketing strategy and develop and implement concrete action plans to reach objectives. The objective of campaign management is to reach the right customers at the right time with the right message via the right channel. This targeting allows us to meet customer needs, maintain satisfaction and achieve the business objectives. You understand our unique value proposition and turn that information into authentic and compelling campaigns.
- You develop and manage channel-agnostic communication plans, leveraging available insight, data analytics, and excellent working knowledge of digital and offline media channels – to deliver effective, innovative, and fully integrated campaigns. Work will include the planning, briefing, proofing, and evaluation of creative work and media plans.
- You keep up to date with performance paid media and creative best practices, industry research, legislation, and competitor activities
- You manage performance campaigns, ensure monthly KPIs are achieved, and optimisation tactics are executed across media and creative to improve channel performance.
- You identify trends in performance data, pull insight out and recommend future improvements.
- You build innovation and test and learn plans to ensure communications are always evolving and progressing in their effectiveness and efficiency.
- You collaborate with the performance and media agency to deliver accurate, insightful, and timely reports on both campaign-wide and channel level performance, and competitor activity for the relevant business areas/teams.
- You effectively manage and measure budgets, including the raising of purchase orders and reconciliation of agency hours, whilst ensuring maximum value extraction.
- You collaborate with internal and external stakeholders to identify the most effective channels and deliver consistent, engaging executions across paid, owned, and earned media, aligned with specific campaign objectives.
- You actively support the sales team and are in charge of developing sales supporting material
- You utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- You manage and influence stakeholders for sign-off and approval
- You are a member of the marketing team and report to the Brand & Performance manager
Required skills and competencies
- Masters degree or equivalent by experience
- You have
- at least 5 years proven experience in the areas of campaign management including online marketing.
- Experience in digital marketing, and a passion for new and innovative marketing techniques
- A proven track record in developing and implementing successful lead generation programs.
- Comprehensive knowledge of marketing, sales, and business development processes.
- You are an excellent project leader. Your energy and your desire to achieve the goals and record clear results are inspiring and contagious. You encourage your colleagues to offer excellent performance, to meet the challenges and fulfill all objectives.
- You have strong communication skills and have excellent stakeholder management skills.
- You have a strong analytical and numerical skills.
- You are a problem-solver, entrepreneurial and result oriented.
- You are fluent in French, Dutch and English
Want to grow with us?
At DKV we offer you a varied job with growth opportunities (thanks to trainings, coaching, growth projects and internal mobility) and all this at a prime location in the heart of Brussels.
Besides a competitive gross salary, we offer an extensive standard package of extra-legal benefits such as:
- insurance package (hospitalization, ambulatory insurance, guaranteed income insurance, pension plan)
- a year-end premium, collective company premium
- meal and eco vouchers
- internet and homeworking allowance
Moreover, you can count on an attractive leave scheme (up to 31 days), flexible working hours and the possibility to work from home up to three days a week. This way of hybrid working guarantees you a good balance between work and your private life.
We are an equal opportunity employer. All aspects of employment are based solely on performance, competence, conduct, or business needs. If you require any support or access requirements, we encourage you to advise us at the time of your application so that we can make any reasonable adjustments needed to support you through your recruitment journey.